Optimise campaigns and evaluate success
Analyse the success of your mailings
Evaluating and monitoring the newsletters you have sent is essential for e-mail marketing. Besides collecting and structuring the data, versatile and flexible reports are extremely important.
Key figures for evaluation & optimisation
Plan the sending time
Are you aware that the time at which you send your newsletter has a major influence on its open rate and acceptance? React to it. Only if you know when your newsletter is opened can you respond. If your newsletter is mostly opened on Tuesday afternoon, the advertising for the Monday special sale has passed unnoticed, even though you sent your newsletter on Sunday evening.
Conversion tracking
Open rate & click numbers
Link tracking helps you see whether the links in your newsletter achieve the desired success. Newsletters often contain more and more links, and managing them admittedly takes work. Our link tracker generator takes care of all that. It checks whether a suitable link tracker already exists and offers to reuse it. By evaluating the conversion rate you can optimise future newsletters in a targeted way and place the right links in the right spot.
Analyse interactions and optimise in a targeted way
All activities at a glance
The activities of your readers show you the success of your newsletter. How high were the unsubscriptions? How many bounces were there? Which recipients opened the newsletter and which links were clicked? With the detailed statistics and reports you can analyse which content of your newsletter triggers the highest interaction.
Subscriptions, unsubscriptions, imports & bounces
Development of your lists
The growth of your list can be followed in detail. This keeps you informed about subscriptions, unsubscriptions, imports and bounces at all times, and also lets you draw conclusions about your campaigns and the success of your newsletters.
Use our powerful newsletter features now
Try our modern newsletter software now and see for yourself its many powerful features and our great service. Register now and test NEWSTROLL for your e-mail campaigns. Need more features? No problem! You can switch to a higher package yourself at any time.